ADRA Romania has Launched a New National Campaign Against Domestic Violence
ADRA Romania is launching a fresh campaign in favor of true manhood. Following successful ADRA's recent campaigns have been created in order to make women who are abused take action and notify the authorities. These included "You Like to Hit? Choose the Right Opponent!"—developed in partnership with world champion Leonard Doroftei, and "Shut out Loud!" This year's new campaign will encourage positive behavior and acknowledge true men who "love, cherish and protect” their most valuable asset, their family!
“What is a true man? Do true men still exist? How can we publicly acknowledge them in order to show that normality is different and that violent men are not the rule? These questions were the starting point for this year's campaign,” said Sorin Goleanu, Executive Director of ADRA Romania.
In order to acknowledge true men, ADRA Romania has also launched a symbol product, a blue muffler, designed as a gift that can be offered to Real Men by their wives, friends or families, as a symbol of their appreciation, and to encourage positive, caring and respectful behavior towards their loved ones. The customized muffler carries a label with the message of the campaign and gives recognition to the one wearing it for being a True Man.
“The concept of the campaign was an inspired choice and was received enthusiastically by our partners including important retailers like Carrefour, Sanovita—Romania's biggest health food company, and important public institutions,” said Goleanu. “The campaign has enjoyed over 36,000 views online, the support of nearly 20 national and local media outlets, as well as printed materials distributed (250,000 copies) through the 50 stands set up in Carrefour stores across 21 towns and cities. This has made it possible for the message to be sent at a level previously unreached by any of the former ADRA Romania campaigns,” he continued.
Its impact and concept inspired three national television networks to double the campaign's required broadcasting period (up to two months), and a campaign spot was seen daily by millions of Romanians. Another surprise came during the last broadcast of the evangelistic series “Hope on the Horizon” presented by Doug Batchelor and watched by millions of people in churches, on TV, and on internet. Sidonia Dinu, host of the event, offered her husband Sorin, co-host of the show, the blue muffler, transmitting thecampaign's message to an extended audience.
ADRA's latest Romania campaign managed to break away from the trend of victimization that has characterized most campaigns against domestic violence. It offers more creative and effective ways to combat this phenomenon that is widespread in Romania. The campaign also presented practical ways of helping those affected by this phenomenon, and contact information where those affected by domestic violence can ask for help. This includes an email address, an emergency phone number and information on services provided by the center.
About ADRA Romania
Starting in 2009, ADRA Romania has operated the Emergency Shelter for Victims of Domestic Violence – ADRA House. Here, women who have reported incidents of domestic violence to the authorities, receive accommodations, food, and emergency medical assistance. Services include individual and couple psychological counseling, social assistance, or information on possible legal counsel for victims engaged in a lawsuit against their abuser.
ADRA Romania is:
▪a member of the Non-Governmental Development Organization [NGDO] Committee;
▪a member of the Committee of Non-Governmental Organizations for Child Protection (FONPC);
▪an accredited social services provider for the Counseling and Support Center for Victims of Natural Disasters; and
▪an accredited social services provider for the Information and Counseling Center for People in Need
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