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Scott Moncrieff

is professor of English at Andrews University.

You Deserve . . .

Headed for a trap, are you?

Finishing my morning jog, I noticed some litter on the road. It was an advertising brochure: “You deserve a clean home. We can help.”

Fact or Fancy

We live in a culture in which “You deserve . . .” is a gold-plated slogan. I grew up with the McDonald’s jingle “You deserve a break today, so get up and get away, at McDonald’s.” I also deserve–according to advertisers–Barclays Premier banking services, Louisiana homegrown fruits and vegetables, a Buick Reatta, Farmers Insurance, a decent sandwich, satin sheets, a better congressional representative, and a …

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