What’s in Your Wallet?

Our priorities reveal our loyalties.

Listed in Time magazine’s top 10 bank slogans of a recent 12 month period is Capital One’s “What’s in Your Wallet?” Their captivating advertisements are carefully designed to attract new clients to their credit cards.

Profitable Loyalty

It is fascinating to observe the subtle yet growing emphasis on loyalty programs in the North American economy. A loyalty program is a marketing strategy designed to reward customers for their support. It is known as a win-win philosophy, benefiting both customer and retailer. The goal of this model is to keep existing …

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